Date: 5th August 2008 at 4:05pm
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Whilst doing nothing, as yet, to ease the Rotherham fans minds, the Football League have introduced a new campaign which is urging fans to enjoy the match.

The Football League Official Site says that this campaign is being launched to ensure parents can go with their children to matches and enjoy a family friendly environment. It will be focussing on removing bad language and aggressive behaviour from family areas at grounds.

Each club that participates (and I have to say, I can’t see Rotherham’s name amongst these) will steward these areas and put signs in prominent places discouraging anti-social behaviour. A PA announcement, voiced by children, will also be played before each game.

‘Enjoy the Match’ has been introduced after a ‘mystery shopper’ excerise was staged at the seventy-two grounds last season. It was found that swearing was the key negative impression on families at nearly half of the games assessed.

Lord Mawhinney, Chairman of the Football League, said, ‘In years to come young supporters will be the lifeblood of our clubs and it is vitally important that we encourage parents to bring their children to more matches by creating a vibrant and family atmosphere at all games.’

League Two Clubs taking part in this campaign are:
Accrington Stanley
Aldershot Town
Barnet
Brentford
Bury
Chester City
Dagenham and Redbridge
Exeter City
Gillingham
Grimsby Town
Lincoln City
Macclesfield Town
Morecambe
Rochdale
Wycombe Wanderers