Date: 20th January 2012 at 9:30am
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Rotherham United are determined to keep admission prices ‘affordable` for next season in their new New York Stadium ground.

With six months to go until the start of next season the club will start to sell season tickets and hospitality packages from the second half of next month.

There is going to be an allocated area in the Civic Offices where supporters can go and see a presentation of the new stadium including season tickets and the opportunity to select their seats, with interest-free payment plans in place.

Head of Commercial, Steve Lewis told The Advertiser that fans would start to see season ticket campaign activity in the next four to six weeks, saying, ‘We want people to be given the earliest opportunity to buy and commit.

‘We recognise money is tight and time are hard and so there is to be a direct debit scheme whereby you pay a small amount up front (eg ten per cent), and interest free payments to an equal amount spreading out to next February with the payments not starting until April.`

Speaking about match day tickets, Steve said, ‘I`ve done quite extensive research on ticketing prices of South Yorkshire clubs as well as others within our division and, although we`ll be in a shiny new stadium, it won`t be reflected in the match day ticketing price. People will have much more choice to sit where they can afford and we will be introducing family tickets in different parts of the ground, such as behind the goal, to make it more affordable.

‘Just because we are moving from one area to another, the fans will be pleased to hear we are not pricing anyone away.`

The club are also doing away with the old season ticket book and moving to a swipe card system. Matches will be loaded onto the card and swiped by the holder at the turnstile. The card will also double up as a discount card for club merchandise.

The club are also looking at having ‘Saturday Only` season tickets for people who can`t make midweek games.




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